How registration works
Before registering as a non-profit organisation with CharityDigital, it’s a good idea to verify that your non-profit organisation meets the legal forms required to accept grants in Google Ad Grants. You can find this out at the following URL: https://support.google.com/nonprofits/answer/3215869?hl=en&ref_topic=3247288
2. Registration with Charity Digital
If you have determined that you’re Eligible, then you can register with CharityDigital. CharityDigital is a company that represents Google in England and verifies whether non-profit organisations meet all the legal requirements in order to be eligible for registration for the Google Ad Grants programme.
3. Register / Sign into Google Ads
After successfully registering with CharityDigital and being assigned a Validation Token, it is necessary to sign in or register in Google Ads, where we will then create advertising for you. You can sign in or register through this address: https://www.google.com/nonprofits/account/signup/us?hl=en
What is CharityDigital / TechSoup
And why you should register with CharityDigital.
TechSoup is a global partner of Google that verifies and ensures the relevancy of non-profit organisations in countries around the world. TechSoup simply gives Google information that it can activate Google Ad Grants for a given advertising account because the registrar is a real non-profit organisation.
In England, TechSoup is represented by CharityDigital – which performs the same function as TechSoup in other countries around the world. It makes work easier for Google and verifies non-profit organisations for them.
Why work with a digital agency?
Why work with a company in Central Europe?
What are the terms for Google Ad Grants – what do we need to follow in order not to lose our grants:
Or you can view the current terms on Google Help: https://support.google.com/grants/answer/117827?hl=en
Our Fee is 12% of the real-spent credit from Google Ad Grants.
Our reward is tied directly to performance. A non-profit organisation will only pay for the credit that we actually use in the Google Ad Grants programme. This means that our motivation is to make the most of the resources we acquire from Google and bring you as many relevant visits and leads from campaigns as possible.
It provides a guarantee to our clients that we will regularly take care of their campaigns and strive to improve the performance of their Google Ad Grants campaigns. That’s why our reward is tied to the performance component and our monthly fee is therefore calculated on the basis of real spending from the previous month.
By default, a contract is fixed for an indefinite period (if possible) with a 3-month notice period to withdraw from it.
Price list valid for services performed outside of the contract:
In the event that the client wants additional services that do not involve working with Google Ad Grants, the service is charged according to the following price list:
|Who / What||Price|
|Google Analytics Initial Setup||250 GBP / one time|
|PPC Specialist||65 GBP / hour|
|Account manager||50 GBP / hour|
|Graphic designer||65 GBP / hour|
|Programmer||65 GBP / hour|